- To raise the standard in the Saudi local manufacturing products, and exceed the international consumption in our field, in order to achieve local sufficiency.
- To assist the growth of our partners business growth, assuring the positive correlation on the country economy.
- To provide healthy products with high nutritional value to consumers in order to achieve the best rates in the level of consumer satisfaction
- We seek to develop, produce and market a range of nutritious products to our consumers of all age groups and create the greatest added value for stakeholders and company shareholders by working as a team.
- We are committed to providing delicious food products, with high nutritional value, and of outstanding quality to achieve health and happiness for consumers.